The Top 5 Reasons Coaches Struggle to Move From Idea to Launch
Have you ever heard this quote?
"You don't have to be great to start, but you have to start to be great." – Zig Ziglar
If not, now you have! I’m sharing it because one of our most popular podcast episodes ever is "From Idea to Launch in Your Coaching Business." This episode is crucial because many coaches have fantastic ideas but struggle to move beyond the ideation phase to actually launch, monetize, and build a consistent business.
For some, this phase can last weeks, months, or even years, and sadly, many never lift off. Many coaches, especially Christian coaches, get stuck in overthinking:
Is this the right idea?
The right program?
The right offer?
Will people buy from me?
Today, let's flip the script and talk about why most coaching businesses never move from idea to launch. Understanding these challenges can help you anticipate and overcome them.
The Top 5 Reasons Coaches Struggle to Move From Idea to Launch
- Being Too General: Coaches often try to help everyone, resulting in being a generalist. Specialization is key. Focus on a specific problem for a specific group to become known and memorable in the marketplace.
- Being Too Complicated: Starting simple is crucial. Overcomplicating your business can lead to burnout. Focus on fewer clients with deeper engagement. Simplicity in your initial phase leads to easier sales and sustainable growth.
- Fear of Pricing and Sales: Many coaches struggle with pricing and sales due to fears and old stories about money. Overcoming these fears is essential. Learn a sales process that feels authentic and work on your money mindset.
- Self-Doubt and Fear of Judgment: Fear of judgment can be paralyzing. Remember, most people are neutral or supportive of your endeavors. Show up authentically and trust that you'll attract your tribe.
- Inaction or Misdirected Action: The biggest reason for failure is inaction or focusing on the wrong actions. Real conversations and inviting people to buy are crucial. Avoid perfectionism and take consistent, imperfect action.
Looking for Support?
Want to know how to design, launch, build, and scale your business while being supported by a community of other Christian leaders? Check out our Christian Coaches Academy (CCA) and let us support you to make it happen.
And remember…
