Avoiding Sales Avoidance

"Many of us define success as progress, but if the progress is in the wrong direction, it leads nowhere" - Justin Janowski

Here's a question that might sting a little:

Do you think it's really possible for you to make a living as a Christian coach?

If you're thinking "maybe, but it's too hard" or "it's too complicated" then we need to have a straight talk.

After working with thousands of Christian coaches, I've noticed something heartbreaking:

Sometimes you can feel incredibly BUSY in your business... but you're doing all the wrong things.

I call this "sales avoidance" and it can kill your business.

Maybe you've been running your business for years, but struggle to create anything financially viable. And maybe, just maybe, you're doing anything except the ONE thing that actually makes you money.

Sales.

Yes, I know it can feel uncomfortable hearing it, but it's the truth.

Why Your Brain Is Sabotaging Your Success

Our minds are wired to seek progress, not perfection. That's actually good! But here's the trap:

You've started defining success as progress in the wrong areas at the expense of actual business success.

You know what I mean:

✅ Running a podcast

✅ Perfect social media presence

✅ Website updates that "align with your brand"

✅ Writing that book

✅ Building a YouTube channel

✅ Taking the next course

All good things... but if they're the ONLY things you're doing, they're actually why you're failing.

Do you relate to this?

If you do, here's how I can help you today avoid the sales avoidance trap by understanding:

The Short Game vs. Long Game Strategy

The Short Game: What can you do TODAY to create sales opportunities this week/this month?

The Long Game: What can you do this quarter/year/decade to make sales easier later?

Here's the truth: One of my friends and mentors, Dan Miller, released a podcast episode every week for 20 years. That consistency created compound interest and massive business growth.

But here's what new coaches miss... Dan could do that because he already had a thriving business.

If you're under $100K annually, spending hours perfecting your website while avoiding real conversations with real people is just expensive procrastination.

I know sales can feel big and scary for Christian leaders. But when done right, it doesn't have to feel that way. It can actually be fun!

But it never gets fun when you avoid it, fear it, or talk yourself out of it.

The simple truth: You need to create real opportunities to invite your ideal prospects to buy.

That's it. That's sales.

What This Looks Like in Practice

Instead of: Spending 3 hours on your website copy
Do this: Reach out to 5 potential clients for coffee chats

Instead of: Researching the perfect social media strategy
Do this: Book 2 discovery calls this week

Instead of: Reading another business book
Do this: Follow up with 3 people who showed interest

The goal: Real conversations → Real invitations → Real sales

If you're ready to stop avoiding sales and start converting high-ticket clients with complete integrity, I want to help you.

[Get our proven 10-step sales process at www.GoodSalesPDF.com →]

This is the exact system we use to convert high-ticket clients in a high-integrity way. No sleazy tactics, just genuine connection and biblical principles.

Ready to prioritize the short game and start seeing real results?

Your calling is too important to let sales avoidance keep you stuck.