Back-Pocket Offers

Have you ever met someone you knew would be a dream client—but your program just didn’t fit them?

It’s a common challenge, and one that costs Christian coaches income and impact every day.

It happened to me last year with two high-level leaders: Tommy Breedlove and Chris Tuff, both USA Today bestselling authors and wildly successful in their own industries. When they stepped into coaching, they had bold goals and powerful ideas. But they needed help designing their mastermind offers and retreats.

And here’s the thing…They didn’t fit my group program.

They were already established. They wanted to move faster. Their needs were different. So what did I do?

I pulled out my back-pocket offer:A quiet, high-value one-on-one package I rarely talk about, but always keep ready for the right person at the right time.

Here’s What Most Coaches Miss:

They only have one offer.
And when someone doesn’t fit it?
They lose the sale… and the opportunity to serve.

But when you have a “back-pocket offer”, you don’t lose that moment.
You meet your client exactly where they are, with excellence and integrity.

There are 3 situations where you'd use this:

1. The "Too Advanced" Client - They're ahead of your group and need accelerated results 

2. The "Different Pace" Client - They want to go faster or need more attention

3. The "Unique Situation" Client - Their goals don't quite match your group program

Real talk: Most people will say no to your back-pocket offer, and that's exactly what you want. This isn't for everyone, it's for the right person at the right time.

The key is having it ready before you need it.

Want to learn how to build your own?

I recorded a new podcast episode where I walk you through exactly how I structure my back-pocket offer, when to use it, how to price it, and how to make it a win for your clients and your business.

Watch here: Tap here and thank me later! 

It might be the shift you’ve been needing.

Whether you’re a brand-new coach still building your signature offer, this strategy will give you more flexibility, more conversions, and more impact.

Thank you for reading all the way.

I’d love to hear what stood out to you or if this inspired an idea.

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Are you ready to take your business to the next level?
Join our $100K Business Design Challenge and get clear on who you help, what you offer, how much you charge, and how to get in the right mindset to start your sales calls and coach your clients well. Sign Up Here.