Become Known
Quick question: If I asked your best friend what you do for work, could they explain it in one sentence?
If you hesitated just now, we need to talk.
A few weeks ago, I had a VIP coaching day with a brilliant coach who's going to be incredibly successful... except for one thing.
She couldn't explain what she does.
She could help people with this, and she could help people with that, and there are so many choices. Sound familiar?
Here's the hard truth: If people can't remember what you do, they can't refer you clients.
The Power of Being Known for ONE THING
Let me tell you how this changed everything for me...
I could help coaches with a lot of different things, but I chose to focus on being known for sales. Specifically, high-integrity sales for Christian coaches.
How intentional have I been about this?
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My podcast: "Sales Strategies for Christian Coaches"
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My signature program: "Sales School"
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My free Facebook group: "Sales Training for Christian Coaches"
Results? One of my friends, Aaron Hovivian (who we just recently worked with) has referred me hundreds of thousands of dollars in business.
Why? Because every time his clients mention a sales problem, he thinks of me immediately.
He tells them: "I hate salespeople, but I love working with Justin. He's a high-integrity sales coach who feels good to work with."
I've become synonymous with sales solutions.
Your Referability Test
Here's the test I gave that brilliant coach a few weeks ago:
If I talked to your friends, could they tell me what you do? If I asked your family, could they explain it? Most importantly, if I asked your clients, could they articulate it easily?
The more memorable, clear, and succinct your mission is, the more easily you become known for it.
Why This Changes Everything
When you become known for ONE THING:
✅ People remember you easily
✅ Referrals start flowing naturally
✅ Business becomes significantly easier
✅ Your ideal clients find YOU
But here's what I've discovered...
Even when coaches get clear on their ONE THING, there are still 3 hidden beliefs that block them from actually landing clients.
I Want to Share These With You
Next Wednesday (12:00 CST | 1:00 EST), I'm hosting a FREE masterclass: LAND MORE COACHING CLIENTS - Masterclass For Christian Coaches
This is LIVE ONLY - no replays available.
Plus, live attendees get an exclusive surprise that I can't share here.
After you register, I'll send you the calendar invitation and more details.
This masterclass connects directly to everything I shared today, because being known is powerful, but only if you can convert that recognition into actual clients.
Looking forward to seeing you live on Wednesday!