Believe More, Sell More

mindset

I want to talk about something that can change everything when it comes to closing more sales: belief.

If you know me, you know I love the word believe. It’s one of my favorite words—and yes, I’m a big Ted Lasso fan (where belief is a major theme).

I even have signs and gifts around my office that say Believe—reminders of how powerful it is to live and lead from a place of belief.

In sales, belief starts before the conversation even begins.

We need to believe in ourselves.
We need to get into the right emotional state with a pre-call ritual.
We need to stay calm, confident, and curious throughout the entire conversation.

But there is a special kind of belief that becomes even more important when it is time to close a sales conversation.

It is the belief in the person sitting across from you.

When I know that someone is the right fit, when I believe I can help them and that we are meant to work together, I tell them. Not because it is a strategy, but because it is true.

Sometimes people are right on the edge. They are almost ready to say yes, but they need a little encouragement. They need someone to transfer belief to them.

Here’s an example of what I might say at the end of a conversation:

"I believe this is a fit.
I believe you have what it takes to be an exceptional coach.
I know I can help you and if we invite God into this, it’s a done deal.
I’m ready to move forward with you. Are you ready?"

It's not pushy. It's not manipulative.

It's simply transferring the certainty that I already feel inside.

Authentic confidence is contagious.

The Lesson: Believe, and Say It Out Loud

Whether you’re on a sales call, in an interview, or offering someone an opportunity to grow, when you know deep down that it's right, say it.

Not as a manipulation. Only with full authenticity, full integrity.

Transfer your belief to them.
Invite God into the process.
And watch what happens.

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Are you ready to take your business to the next level?
Join our $100K Business Design Challenge and get clear on who you help, what you offer, how much you charge, and how to get in the right mindset to start your sales calls and coach your clients well. Sign Up Here.