By when?

I've been thinking about something my friends Tommy Breedlove and Chris Tuff taught me, and it has honestly changed how I approach everything in my business.

It's a simple question, but really POWERFUL. 

It is: "By when?"

Let me tell you what I mean by that...

How many times have you heard (or said) these phrases?

• "We should catch up sometime"
•  "I want to start my business"
•  "I'm going to launch this program/podcast/course"
•  "Let's grab coffee soon"
•  "I want to think about it"

 BUT then weeks go by and nothing happens...

I used to do that all the time. Good intentions, zero follow-through.

But then Tommy and Chris (both bestselling authors and just really solid guys) showed me how adding those two words changes everything.

Here's what happened when I started using it:

My very first coaching client was a guy named David Lea. He'd been wanting to become a full-time coach for literally years. He was already coaching people for free, but kept saying, "I'm going to start my real business soon."

Sounds familiar, right?

As his coach, my job was to challenge him, so I asked him: "By when will you quit your job and go all-in on coaching?"

This was definitely not an easy answer. He thought about it and picked June 30th.

That date became real for him. Sacred, even.

And you know what?

He did it. He quit his job by that exact date, and hit six figures in his first year working with me.

I use these two words every single week now.

Because I have seen their power in my life and in the lives of my clients.

And let me tell you, as an entrepreneur, not every deadline gets hit. Sometimes we have to adjust.

But does more stuff actually get done? Absolutely!!

I'm sharing this with you because I want you to try it for yourself...

Think of one thing you've been putting off. Maybe it's launching that program, making that sales call, or starting that podcast.

Now ask yourself: "By when will I do this?"

Pick a real date. Write it down. Pray about it if necessary and commit to it!

I actually dive way deeper into this in my podcast episode. The stories I share in the full episode will give you everything you need to start using this immediately with your clients (and yourself).

It's about 8 minutes - perfect for your morning walk or while driving.

Listen here → The 2 Words That Turn Dreams Into Reality

After you listen, shoot me a reply and tell me what you're committing to with a "by when" date. I'd love to cheer you on.

Talk soon,

Justin
Faith2Influence