Ready, Aim, Aim

Have you ever felt like you’re doing everything right — the planning, the prep, the courses, the content — but you're still… stuck?

You’re not alone.

There’s an old saying you’ve probably heard before: “Ready. Aim. Fire”

It sounds right, doesn’t it?
Ready yourself. Aim at the right target. Then fire.
But in my experience, and in the experience of most coaches I know, the real problem isn’t readiness.

We get stuck in the aim.

Aim… aim again… aim again.
A little more tweaking.
A slightly new niche.
Another offer edit.
A better price point.
A smarter funnel.

And suddenly weeks — or months — go by… with no actual movement.

That’s exactly what Dan Miller (NYT bestselling author) warned about when he said:

"Most people go: ready, aim, aim, aim, aim… and never fire."

I’ve been there too.

I’ve changed my presentation 15 minutes before walking on stage.

I’ve rebuilt an offer without giving it time to breathe.

I’ve restructured our funnel five different times in a single season.

And I’ll tell you what I’ve learned:
✅ Learning is good.
✅ Refining is good.

But without action, it’s just polished procrastination.

The Hero’s Move? It’s Not More Aiming.

It’s firing.

If you’ve already designed your audience, your message, and your offer, you don’t need to redesign.
 
You need to stay the course long enough to see results.

🔥 Hold 20 sales calls before tweaking your price.
🔥 Serve 10 clients before you rewrite your pitch.
🔥 Market boldly for 30 days before you rebrand.

Fire. Then evaluate.
Let the marketplace, not your fear, tell you what’s working.

You’re not failing. You’re just stuck in aim.

So here’s your challenge this week, the same one I’m giving myself:

1. Stop pivoting prematurely.

2.  Start taking faithful, uncomfortable action.

3.  Stay the course until the data tells you otherwise.

This is your permission to move.

You don’t need a new plan → You need movement.

Let’s walk it out together, it’s time to fire.