Sales Conversations Instead of Sales Scripts
You’re going to LOVE this…
I just came back from a wonderful week running our annual summer conference, CCA LIVE, with around 40 incredible coaches. It was an amazing experience, and I want to share a key insight with you: Sales Should Be Conversational, Not Scripted. HERE'S HOW YOU CAN DO IT:
- Structure Without Scripts: Sales, when done right, is a structured conversation, not a rigid script. It’s about following a process that feels natural and authentic.
- Ask Open-Ended Questions: Instead of leading clients with yes/no questions, ask open-ended ones. Dive deep into their needs and desires. Questions like, "Tell me more about that," or "Why is that important to you?" foster genuine connection.
- Curiosity Over Cornering: When facing objections, approach with curiosity. Understand their concerns and work together to find solutions. It’s about problem-solving, not cornering.
- Have Authentic Conversations: Each sales call should feel unique. While having a plan is crucial, allow the conversation to flow naturally. This authenticity builds trust and rapport.
Ready to Dive Deeper?
Free Resource: Check out our Coach’s Sales Playbook → Click Here. It’s packed with our 10-step sales process, including language, ideas, and examples to help you succeed.
Join Sales School: If you want to master the sales process, consider joining our Sales School for Christian Coaches program. It's designed to help you develop your sales skills and build meaningful relationships.
Oh… and I couldn’t say goodbye without sharing some fun memories from CCA LIVE with you…
I trust these tips will help you. My invitation: begin engaging in more conversations and see how it enriches your coaching journey.