Sales is LEADERSHIP

 Sales is LEADERSHIP.

For many coaches, sales can feel like a chore, a transaction, or even manipulative. This mindset can hold you back, making it tough to show up confidently and connect meaningfully with prospects. But what if you saw sales differently? Imagine approaching sales as a way to serve others, lead them, and truly support their growth. Instead of a transaction, it becomes an opportunity for transformation—for both you and the person you're talking to.

This is a powerful concept that can transform your coaching business—seeing sales as leadership. When approached with the right mindset, sales becomes an opportunity to serve, inspire, and guide others toward their best selves.

So if you're ready to turn sales calls into leadership opportunities, here are 7 key questions to guide you:

1. What does leadership mean to you? Take a moment to define it in your own words.
2.  How are you showing up in your calls? Are you calm, confident, and trustworthy?
3.  What questions can you ask to help prospects clarify their desires and challenges?
4.  Are you empowering your prospects? True leaders inspire clarity and encourage action on a client’s vision.
5.  Do you handle objections gracefully? How you respond to concerns reveals your strength in leadership.
6.  How can you listen more deeply and respond thoughtfully in every conversation?
7.  What would leading with your values look like in a sales call? Reflect on how to bring this mindset to every interaction.

When you approach sales with a mindset of coaching—asking powerful questions, listening deeply, and guiding clients toward decisions that serve them—you embody true leadership. The goal isn't just to close a sale; it's to honor each prospect and support their growth.

And remember, every call is a GIFT for your prospects. You have a leader within, because God put that dream in your heart to help others. For a structured approach, download our free 10-Step Sales Process and integrate these leadership practices into your calls today.

Let’s lead with love in every interaction, just as God leads us.

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Are you ready to take your business to the next level?
Join our $100K Business Design Challenge and get clear on who you help, what you offer, how much you charge, and how to get in the right mindset to start your sales calls and coach your clients well. Sign Up Here.