The 11th Step of the 10-Step Sales Process

Alright, let me ask you a question…

Have you ever wondered why some coaches always seem to have a full roster, while others with just as much talent are still struggling to find their next client?

It's not luck. It's not that they're better than you. And it's definitely not their Instagram following.

It comes down to one thing most coaches never do, and I'll be honest, I never taught it until now.

I call it the 11th step of our sales process.

The 11th step is two moves, and they happen right at the end of every call.

• Onboard your prospect on the call.
  Collect payment immediately, don't send an invoice later. People get cold feet when they have to act later. Make it easy for them and for you.

Then walk them through what happens next. Book their first call. Add them to your group. Tell them what week one looks like. That clarity is what turns a nervous new client into a committed one.

• Ask for a referral before you end the call.
  "Do you know one or two coaches who might benefit from a conversation like this one?" This one question will do more for your pipeline than any marketing strategy you'll ever try.

Coaches who finish their calls this way — with intention, with onboarding, with a referral ask — build businesses that grow from the inside out. No ads or complicated strategies required.

Have you grabbed our free 10-step sales process yet? It's the foundation behind everything I teach, and it's yours at no cost. Download it free here →