What Is Your Sales Mindset?
If you’re like most of us, you probably spent the first few weeks of 2025 planning your goals or reflecting on your results from 2024. Wherever you’re starting, here’s an important truth to hold onto as you step into this new season:
"For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future." (Jeremiah 29:11)
But here’s the thing…that future? It requires faith AND action.
If one of your top goals this year is to grow your coaching business, impact more lives, or increase your income, one key shift might stand in your way right now: your mindset about sales.
Why Sales Mindset Matters for Coaches
Did you know only 3% of people trust salespeople? That’s according to a HubSpot survey, and it’s no surprise—it’s a story many of us have heard for years. Salespeople have been labeled as greedy, pushy, or dishonest.
If you feel uneasy about selling, maybe you’ve bought into that story too. You value integrity, honesty, and serving others, so why would you want to be associated with something that feels untrustworthy?
Here’s the good news—sales don’t have to feel “manipulative”.
Rewriting the Story of Sales
The truth is, sales with YOU can look completely different. Take a moment to reflect on these thoughts below, and consider how you could rewrite your story about sales in 2025.
- Sales with me is trustworthy.
- Sales with me is loving.
- Sales with me is about serving others.
- Sales with me is helping people get more of what they want.
Does this feel more aligned with your values? Good! Remember, sales aren’t about manipulation—they’re about sharing your God-given gifts and helping others fulfill their purpose.
How to Shift & Succeed This Year
Changing your mindset takes faith and practical preparation. Here are three ways to get started:
1️⃣ Reframe Sales as Service – Think of sales as an invitation to bring meaningful transformation into someone’s life.
2️⃣ Focus on Character – People are naturally drawn to honesty, integrity, and kindness. Show up authentically, and business will follow.
3️⃣ Sharpen Your Skills – Build confidence in your abilities to make your offers irresistible. Preparation equips you to sell with ease and clarity.
Remember: You became a coach because you want to serve and uplift others. Sales is just the step that helps you connect with the people you are meant to guide.
Your Challenge for 2025
How will you rewrite your story about sales this year?
Start by asking yourself, “What do I believe sales with me looks like?” Don’t stop until your answer feels empowering and aligned with your faith.
Your coaching gift is about more than you, it's about the people you’re called to serve. Don’t let old stories about sales hold you back this year from meeting those people and changing their lives.
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Are you ready to take your business to the next level?
Join our $100K Business Design Challenge and get clear on who you help, what you offer, how much you charge, and how to get in the right mindset to start your sales calls and coach your clients well. Sign Up Here.